Sure, you could send more email blasts. You could put together another round of direct mail pamphlets to stuff in your customers’ mailboxes – ultimately stuffing them in your customers’ trash cans. Or, you can do something a little different. You can do something unique that will help you stand out from the rest. Don’t stick with unimaginative sales techniques out of habit. Instead, try some of these handwritten direct mail ideas to impress your customers.
1. Holiday Gifts
A handwritten holiday card is sure to impress. Now, add a gift and you’ll WOW the pants off of ’em! The gift doesn’t have to be extravagant. A gift card is an easy way to show appreciation. Maybe some chocolates from a great chocolatier near your office? How about digital photo frames for their desks so they can display pictures of friends and family?
Use Case: Send a $5 Coffee Shop Gift Card for National Coffee Day (September)
Beat the holiday gift rush by sending something in September (or any time of the year for that matter)! A gift card is simple because it fits right inside your letter. Plus, who doesn’t love free coffee?!
I know you’ve been busy doing great things at Smith and Co.! Take a little time out to enjoy a latte. Or, get your quick caffeine fix with espresso before getting back to work. Either way, enjoy some coffee on me. You deserve it.
2. Asking for Referrals
Don’t be shy! Ask for referrals. If you’ve done a good job, your client won’t hesitate from passing along your contact info or giving you some names.
Asking for referrals in person or on the phone works well. You can work it into conversation. For example, when someone thanks you or gives you a compliment, go ahead and say “Thanks! I’m happy you feel that way. Is there anyone else you think could benefit from working with me?”
But, if you didn’t get a direct answer from them or if you forgot to ask, you can reach out through mail. An email isn’t a great choice for referral requests because it doesn’t take any effort on your part. Use a handwritten letter instead. When you do a great job AND you show you care by taking the time on a personal letter, your clients will feel even more impelled to give you that referral.
Read more about this here: Get More Referrals by Asking
Use Case: Send Handwritten Letter Thanking Your Client AND Asking for Referrals.
You’ll start out showing your gratitude. Then, you’ll slip in the referral request. And, you should assure them that their referrals will have positive experiences too.
I want to thank you again for your business. Working with you was such a pleasure. I’m glad we set you up with our software to make your life a little easier.
If you know anyone else who could benefit from working with me, I’d appreciate you passing along my name. I’ll make sure they have an experience as good as yours.
Reach out if you need anything.
P.S. I included a few business cards as well.
3. Reactivating “Dead” Leads
Haven’t heard from Jim in awhile? Did Karen stop responding weeks ago? Can’t seem to get in touch with Martin? Consider sending them a handwritten letter.
Some people are turned off by constant voicemails and a steady stream of incoming emails. A handwritten note is a great alternative because it shows you still care, but it isn’t overly aggressive.
Use Case: Provide Helpful Information to Leads You Lost Early
If you lost a lead early in the funnel, they might just need more information. Create awareness with helpful info. Consider sending valuable stats or printing and including interesting articles from which they might benefit.
I saw this article and thought you might find it interesting. It gives some helpful information on financial planning in your 30’s and 40’s.
If you want more information, feel free to give me a call (555-555-5555) or send an email to firstname.lastname@example.org. I’m happy to help.
Finding new leads…it’s an essential component of any successful sales strategy. You can use referrals, host events or seminars, reach out via email or direct mail OR you can cold call. However, cold calling can be a daunting, even frightening, task.
How can you make cold calling a little easier and more successful? Well, Drew Hendricks, a contributor to Forbes.com, suggests turning cold calls into “warm calls”:
“…[Y]ou can use LinkedIn, or any other means of networking with prospects, to make an introduction. It could be a brief email to introduce yourself and your company, which also mentions that you’ll be calling in a couple of days. By doing this, you’ve already broken the ice and have already established a connection with your prospect.”
Use Case: Pre-Call Touch to Target List of Prospects
How many times have you sent prospecting emails but received zero responses? You can assume those emails were left unopened or went right into the trash.
Maybe you’ve had the experience of leaving voicemail after voicemail to never have your calls returned.
Try something different. Try sending a handwritten letter as a pre-call touch. You’ll start your relationship off right by showing effort. You’ll have a chance to introduce yourself and what you have to offer.
You can even mention that you’ll be giving them a call in the next few days. This way, the prospect will be much more likely to answer your expected call . They’ll know it’s coming and they won’t be taken off guard.
I came across your company and thought you could benefit from working with TruSaaS, Inc. I’m looking forward to learning more about Reith & Partners Advertising and how we can help you be even more successful.
I’ll give you a call later this week and we can chat more. In the meantime, feel free to check out trusaas.com.
Read more about a positive experience Dave Kahle, speaker and author, had in Pre-Call Touch: Creative Way to Make Prospecting Appointments
5. Event/Conference Invites
We expect wedding invites to be handwritten. We expect it because we’re personal guests, and we want the bride and groom to show some effort. We want to feel special.
The same concept can work for business events and conferences too! Handwritten event invites make the invitee feel special…and I’ll say it again, we all want to feel special.
Use Case: Personalize Invite With A Short Handwritten Message Asking to Meet
If you can swing it, add a handwritten component to the actual invite message.
Even if you can’t handwrite the whole thing, MAKE SURE the envelope is hand-addressed. Nothing says “your attendance doesn’t really matter to me” like a computer printed envelope.
Directly on the invite, you can add something like this:
Hey Lou, looking forward to seeing you there. Between sessions, let’s get together to chat. Call or text (555) 555-5555 and we can meet up.
– Rasin Subhi Naser
6. Shipping Swag
People love handwritten letters. People love swag. So, why not put them together for a doubly dynamic duo.
Use Case: Send a T-Shirt to New Customers After a Purchase.
Do you want to show customer appreciation AND get free advertising? Send a t-shirt to new customers.
Don’t have awesome t-shirts to showcase your company brand? Check out Startup Threads! MailLift and Startup Threads will work together to get your t-shirt sent out WITH a handwritten letter. With personalization AND wearable swag they’ll actually want to wear, you’ll delight your customers for sure!
Thanks for your purchase! We know you’ll love your new office furniture! In fact, you’ll love it so much you’ll probably wear this t-shirt every day just to spread the word.
Ok…you can wash it once in awhile.
The Wood Bold Furniture Team
And one more time, 6 use cases in 30 seconds: