Send Handwritten Letters with MailLift and Zapier

In this post we’ll use Zapier to send letters with MailLift and use Wufoo for the example trigger. Zapier automates the web by making it easy to combine software API’s without writing a single line of code! This tutorial shows you how to build a Zapier integration with Wufoo, a popular form-builder.

When we’re done you’ll be able to send out personalized, hand-written letters with a few clicks all from your very own forms!

 If you don’t have a MailLift account, sign up for MailLift, it only takes a few seconds!

Step 1: Sign up for a Zapier Account

Head on over to and click the “Sign Up” button to get started.

Step 2: Get the MailLift invite

Once you’ve signed up, get access to the MailLift app in Zapier.

Click “Accept Invite” and you’ll see this page:

Now you can build your Zap!

Step 3: Pick the Zapier Integrations 

Select Wufoo as the Trigger app

Then Select MailLift as the Action app

Then choose “New Entry” as the Trigger

And choose “Send a handwritten letter” as the Action

This is what it looks like before you move on to the next step:

Step 4: Select your accounts

Connect you Wufoo account by clicking the “Connect a Wufoo account” button

Fill in your username and password

Connect your MailLift account, you’ll need to get the API key from the Developers tab in the MailLift dashboard. Paste the API key into the MailLift account Api Key field.

Step 5: Set up Wufoo and Zapier Triggers

In Wufoo I created a form that gathers a first and last name and a street address. Separating the first and last name makes it easy for us to write “Dear Skyler,” in the letter body instead of “Dear Skyler White,”

Back in Zapier I select the “Send a quick thank you letter” form from the Filter Wufoo triggers section

Step 6: Map Fields 

Now we map the address fields in the Wufoo form to the address fields in MailLift.

Put the first and last name in the Recipient Name 1 field.

Then “Street Address” in Recipient Address 1, “Address Line 2” in Recipient Address 2, and “City” in Recipient City.

For the Recipient State field, go down to “Choose Trigger Data”

Then select “State/Province/Region”

Then set the Recipient Post Code to “Postal/Zip Code”

Step 7: Compose your message


Now we get to write our message! In this case, it’ll be a quick thank you note for the person’s interest in MailLift

Hey ____,

Thanks for signing up for a demo of MailLift! We’re excited to learn how MailLift can make you look awesome. 

Handwritten letters convert 5-15x the national average for direct mail, so get ready to WOW your customers! 

If you have any questions you can call us at 888-247-9309 or email


The MailLift Team

Copy the letter body into the Message Body field.

At the beginning of my letter is a blank space where the recipient’s first name belongs. Delete the blank space and fill it in by clicking the “Insert Fields” button and selecting “Name: First” from the dropdown.

You can also fill out your address in the Sender fields. These fields are optional and not required.

Step 8: Test and Ship it!

Fill in your first address on your Wufoo form and click “Submit”

Then click “Test Wufoo trigger” in Zapier. This will load up the form entry you just made.

To send your first handwritten letter just click “Test Zap with this sample”

The button shows “Success” when MailLift receives the order for your letter.

Then we name the Zap and turn it on.

That’s it!

Whenever you add an entry to your Wufoo form, Zapier will send a personalized handwritten letter to the address you entered.

If you run into any problems with Zapier integration, email us at

Top 5 Products To Convert More Leads

ProfilesIO, sales leads,In his TED Talk, Ernesto Sirolli narrates a story about how his nonprofit went to Zambia to solve the great Zambian agricultural problem. It seemed like Zambia couldn’t grow any produce on their land.

Ernesto and his team flung every resource they had, even recruiting and paying locals to grow fat, plump tomatoes that rivaled the Italian crops. They proved it could be done and they couldn’t have been prouder!

That is, until a huge herd of fat hippos helped themselves to the Zambians plump tomato harvest. The Zambians, knowing that the Hippos have always and will always eat the tomatoes or any other tasty crop, looked surprised when Ernesto asked why they never mentioned the Hippo problem. They replied, “You never asked why (they weren’t growing crops).”

We have all experienced times like these when were so focused on making the numbers, reaching the quota and solving our interpretation of a prospect’s problem, that we forgot to find out what the prospect’s problem really is. The only way you would know is if you were really listening before talking. In other words, if you have researched your prospects well.

With that in mind, here are 5 powerful tools that will help you research, qualify and convert your sales leads quickly.

Who is your prospect? —


Before you call your sales leads, you usually take the time to look them up on linkedin, twitter and whatever other social sites you can think of. You do as much research as possible to find out more about the lead.

You know if you call quicker, your chances of qualifying the lead becomes enormously large but you also need to spend time researching your prospects.

So, MailLift decided to find a solution to this catch 22 and created ProfilesIO. It cuts out all the time you waste researching your prospects by giving all this information by email, text and hipchat.

Within 60 seconds of a sign up on your site, you will see your prospect’s:

  1. Social profile score
  2. Topics of Influence
  3. Professional connections.
  4. All their social profiles and much more.

You can then email your customers by selecting the templates from inside your email notification right away. If you don’t call leads within 5 minutes, the odds of qualifying a lead drops 21 times after 30 minutes. So having all this information handy, makes it easy to qualify leads quickly and more accurately.

What is your prospect interested in?— ToutApp, Signals and Yesware

We all want to know if our prospects engage with our emails and the sales documents we send. We want as much information about the lead as possible throughout the sales cycle. ToutApp is a great tool for lead intelligence. Once you email to your leads, you can use ToutApp to tell you when your prospects opens the email, what links and documents they clicked on and when they are on your site all in real time.

As Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division said in his blog about lead intelligence, and ToutApp makes it very easy to gather all the relevant information.

“It’s important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information.”

If you just want a simple tool with few bells and whistles, you can use Yesware or Signals for tracking and email clicks for free. Both are really good based on your needs. Yesware allows you to set reminders, schedule emails. They also have plans that let’s you track your team’s email metrics and measure their performance. On the other hand, Signals can notify you when your prospects clicks on your links and visits your website in real time (just like ToutApp) for a very small fee.

Read more about ToutApp vs Yesware and how to use Signals for prospecting, account management and, managing your pipeline and vendors.

Where has your prospect been? — HubSpot’s Prospect Tracking Tool

ProfilesIO, HubSpot, convert leads to sales,

This is a very powerful part of HubSpot’s offering. It helps you find out which companies have been visiting your site, how many times and what pages have they looked at to let you gauge their interest. The magical thing about this is it works even if they are just visitors and haven’t filled out any forms on your website. It will also let you see how many people from each company have visited your site and the campaigns they responded to. Once they fill out a form or a sign up, you will then be able to see the prospect’s names from the companies too.

If a visitor uses your site’s search, you will get all keywords they used to find information. Very cool and important information given missing keyword data from google analytics tools. Besides this gives you keywords and phrases used specifically by the users in the industry you are targeting. You can the tie this information to your buying cycle to create the right messaging for the right prospects. Learn what more can HubSpot’s prospect tracking tool can do for you.

What is your prospect doing right now? —

If you wish you could send your website visitors email campaigns in real time, then CustomerIO is for you. This may not be a tool for prospecting inbound leads like ProfilesIO but it is very useful if you want to use email and drip marketing to convert visitors or upsell to your current customers. They allow you to automatically send email campaigns to visitors based on actions they take or don’t take on your site — all in real time. You can then easily track conversions from these emails on your website. Of course this means you can track opens/clicks and also get a full picture of your consumer activity on your site. Get for free.

How much have you talked to your prospects? —

crm, closeio, profilesio,
User Adoption is Key By Oliver Widder

This is a CRM with a twist. It does lot of the data entry for you saving a lot of time and keeping your records updated. automatically tracks your offline and email activities with your prospects. You can see a timeline associated with each lead, shows any calls you or a member of your team made, calls received, voice calls and you can also make a call from within the app using VOIP. This way you don’t waste time or put off logging important information in your CRM.

As is the case with most sales calls, your prospects tell you about symptoms rather than their problems. These tools will give you the power to walk into any sales call and ask questions to diagnose the real problem — all in real time. Response time and matching your product to their problem are two keys to converting more leads.

These are the tools we like here at MailLift. If you liked this post, you might like: 6 Unique Use Cases & Templates for Direct Mail.