6 Handwritten Direct Mail Ideas to Impress Customers

 


Sure, you could send more email blasts. You could put together another round of direct mail pamphlets to stuff in your customers’ mailboxes – ultimately stuffing them in your customers’ trash cans. Or, you can do something a little different. You can do something unique that will help you stand out from the rest. Don’t stick with unimaginative sales techniques out of habit. Instead, try some of these handwritten direct mail ideas to impress your customers.

 

handwritten direct mail, mail, direct mail, letters, impress customers

1. Holiday Gifts

A handwritten holiday card is sure to impress. Now, add a gift and you’ll WOW the pants off of ’em!  The gift doesn’t have to be extravagant. A gift card is an easy way to show appreciation. Maybe some chocolates from a great chocolatier near your office? How about digital photo frames for their desks so they can display pictures of friends and family?

Use Case: Send a $5 Coffee Shop Gift Card for National Coffee Day (September)

Beat the holiday gift rush by sending something in September (or any time of the year for that matter)! A gift card is simple because it fits right inside your letter. Plus, who doesn’t love free coffee?!

handwritten direct mail, mail, direct mail, letters, impress customers

 

Letter Template:

Hey Nick,

I know you’ve been busy doing great things at Smith and Co.! Take a little time out to enjoy a latte. Or, get your quick caffeine fix with espresso before getting back to work. Either way, enjoy some coffee on me. You deserve it.

Cheers,

Rodney Ellinbreck

 

 

2. Asking for Referrals

Don’t be shy! Ahandwritten direct mail, mail, direct mail, letters, impress customerssk for referrals. If you’ve done a good job, your client won’t hesitate from passing along your contact info or giving you some names.

Asking for referrals in person or on the phone works well. You can work it into conversation. For example, when someone thanks you or gives you a compliment, go ahead and say “Thanks! I’m happy you feel that way. Is there anyone else you think could benefit from working with me?”

But, if you didn’t get a direct answer from them or if you forgot to ask, you can reach out through mail. An email isn’t a great choice for referral requests because it doesn’t take any effort on your part. Use a handwritten letter instead. When you do a great job AND you show you care by taking the time on a personal letter, your clients will feel even more impelled to give you that referral.

Read more about this here: Get More Referrals by Asking

Use Case: Send Handwritten Letter Thanking Your Client AND Asking for Referrals.

You’ll start out showing your gratitude. Then, you’ll slip in the referral request. And, you should assure them that their referrals will  have positive experiences too.

Letter Template:

Eloise,

I want to thank you again for your business. Working with you was such a pleasure. I’m glad we set you up with our software to make your life a little easier.

If you know anyone else who could benefit from working with me, I’d appreciate you passing along my name. I’ll make sure they have an experience as good as yours.

Reach out if you need anything.

Best,

Lucinda Backus

P.S. I included a few business cards as well.

 

3. Reactivating “Dead” Leads

Haven’t heard from Jim in awhile? Did Karen stop responding weeks ago? Can’t seem to get in touch with Martin? Consider sending them a handwritten letter.

Some people are turned off by constant voicemails and a steady stream of incoming emails. A handwritten note is a great alternative because it shows you still care, but it isn’t overly aggressive.

Use Case: Provide Helpful Information to Leads You Lost Early

If you lost a lead early in the funnel, they might just need more information. Create awareness with helpful info. Consider sending valuable stats or printing and including interesting articles from which they might benefit.

Letter Template:

Anna,

I saw this article and thought you might find it interesting. It gives some helpful information on financial planning in your 30’s and 40’s.

If you want more information, feel free to give me a call (555-555-5555) or send an email to ken@calit.com. I’m happy to help.

-Ken Calit

 

4. Prospecting

Finding new leads…it’s an essential component of any successful sales strategy. You can use referrals, host events or seminars, reach out via email or direct mail OR you can cold call. However, cold calling can be a daunting, even frightening, task.

How can you make cold calling a little easier and more successful? Well, Drew Hendricks, a contributor to Forbes.com, suggests turning cold calls into “warm calls”:

“…[Y]ou can use LinkedIn, or any other means of networking with prospects, to make an introduction. It could be a brief email to introduce yourself and your company, which also mentions that you’ll be calling in a couple of days. By doing this, you’ve already broken the ice and have already established a connection with your prospect.”

Use Case: Pre-Call Touch to Target List of Prospects

How many times have you sent prospecting emails but received zero responses? You can assume those emails were left unopened or went right into the trash.

Maybe you’ve had the experience of leaving voicemail after voicemail to never have your calls returned.

Handwritten handwritten direct mail, mail, direct mail, letters, impress customersTry something different. Try sending a handwritten letter as a pre-call touch. You’ll start your relationship off right by showing effort. You’ll have a chance to introduce yourself and what you have to offer.

You can even mention that you’ll be giving them a call in the next few days. This way, the prospect will be much more likely to answer your expected call . They’ll know it’s coming and they won’t be taken off guard.

Letter Template:

Hey Matthew,

I came across your company and thought you could benefit from working with TruSaaS, Inc. I’m looking forward to learning more about Reith & Partners Advertising and how we can help you be even more successful.

I’ll give you a call later this week and we can chat more. In the meantime, feel free to check out trusaas.com.

Best,

Corbin White

Read more about a positive experience Dave Kahle, speaker and author, had in Pre-Call Touch: Creative Way to Make Prospecting Appointments

 

5. Event/Conference Invites

We expect wedding invites to be handwritten. We expect it because we’re personal guests, and we want the bride and groom to show some effort. We want to feel special.

The same concept can work for business events and conferences too! Handwritten event invites make the invitee feel special…and I’ll say it again, we all want to feel special.

Use Case: Personalize Invite With A Short Handwritten Message Asking to Meet

If you can swing it, add a handwritten component to the actual invite message.

Even if you can’t handwrite the whole thing, MAKE SURE the envelope is hand-addressed. Nothing says “your attendance doesn’t really matter to me” like a computer printed envelope.

 

Letter Template:

Directly on the invite, you can add something like this:

Hey Lou, looking forward to seeing you there. Between sessions, let’s get together to chat. Call or text (555) 555-5555 and we can meet up.

– Rasin Subhi Naser

 

6. Shipping Swag

handwritten direct mail, mail, direct mail, letters, impress customers

 

 

 

 

 

 

 

People love handwritten letters. People love swag. So, why not put them together for a doubly dynamic duo.

Use Case: Send a T-Shirt to New Customers After a Purchase.

Do you want to show customer appreciation AND get free advertising? Send a t-shirt to new customers.

Don’t have awesome t-shirts to showcase your company brand? Check out Startup Threads! MailLift and Startup Threads will work together to get your t-shirt sent out WITH a handwritten letter. With personalization AND wearable swag they’ll actually want to wear, you’ll delight your customers for sure!

 Letter Template:

Hey Sara,

Thanks for your purchase!  We know you’ll love your new office furniture! In fact, you’ll love it so much you’ll probably wear this t-shirt every day just to spread the word.

Ok…you can wash it once in awhile.

Thanks!

The Wood Bold Furniture Team

And one more time, 6 use cases in 30 seconds:

 

How to Use Direct Mail for Real Estate + 11 Free Templates

direct mail for real estate, direct mail in real estate, real estate direct mail
Direct mail for real estate, direct mail in real estate, real estate direct mail

Direct mail for real estate is great in theory, right? But it takes time, carefully crafted content, and a sound strategy for when and how to send letters if you want direct mail to be successful. Well, we’ve done much of the work for you so you can spend less time pouring over what the letter should say and more time working for your clients.  

I got married a couple of weeks ago, and my current situation reminds me much of what real estate agents face when they think about sending out letters. I’m in the process of writing the thank you notes. SighBut, I must. I can’t let everyone think I’ve forgotten about them now that the wine has been drunk, the dance floor has been cleared and the gifts have been opened.

One of the hardest parts, besides the hand cramps, is trying to decide what to say to whom. The message to my aunt and the message to my father-in-law’s business partner really should be different. The note should be somewhat personalized, and I want every thank you note to be well-crafted and sincere. I want every recipient to understand how grateful I am. But, when I have to write 200 of themthis seems a daunting task.

Your goal as a realtor when sending direct mail for real estate is very much the same. You want to send great letters to a lot of peopleand that can be daunting.

The Goal:

Send well-written and personalized letters to everyone without spending a lot of time doing it.

The Problem:

You want to connect with current clients, past clients, and future clients. You want to send them direct mail with great content to catch their attention. You want the letters to be somewhat personalized so each letter is meaningful for the recipient. But, you’re busy and you don’t have a lot of time.

The Solution:

Real estate direct mail templates tailored for individual clients and unique situations. Using templates assures you can send out well-crafted content and meaningful mail. Direct mail for real estate doesn’t have to be overwhelming or time-consuming. Here are some ideas for when and how to send handwritten letters to current and future clients.

 

Direct Mail For Real Estate Ideas

Farming and Prospecting

  • Expired Listing

These sellers haven’t been able to sell their home, and they’re most likely frustrated. Use this letter as an opportunity to introduce yourself and offer a solution to their problem.

Common Mistake: Being too pushy. These sellers are already frustrated. Offer them useful information and share your knowledge to build trust. 

  • Neighborhood Farming

Once you’ve picked a farming area, you have to send out quality content and you have to do it consistently. Chris Leo gives the following advice on leadingagent.net:

“While the quality of what you mail out to your farm is important, let me level with you. The MOST important thing of all, with any geographic marketing campaign is consistency. You have to bang away on your farm area, every 3-4 weeks, month after month, year after year, and you will dominate your marketplace.”

This strategy takes a number of different letters with different content, and it takes time. Templates offer a fix for both of these inconveniences.

Common Mistake: Failing to include market information relevant to the area. Generic info that doesn’t apply to the recipient is a waste of time for you and for them.

  • For Sale By Owner

Most people selling their homes without an agent don’t know as much about real estate as you do. Use letters to give them pertinent information. Share market trends or area home sale prices. These grateful sellers will look to you when they want an agent’s expertise.

Common Mistake: Belittling the seller. You don’t want to make the seller inferior. You want to share your knowledge so you can build a relationship. 

  • Send a thank-you letter

Send the letter after meeting with a client to show you were listening and that you care. They’ll appreciate the sentiment.

Common Mistake: Being too generic. Be sure to include something specific from your meeting.

  • Check in with past clients

Send a letter to see how they are doing. This shows you care about clients even after the sale is closed. It builds the relationship. This could lead to referrals and repeat clients.

Common Mistake: Starting with “I’m checking back to make sure…” or any other phrase that implies obligation. This isn’t how you would check-in with your friends, so it shouldn’t be how you check-in with past clients.

  • Send a letter or card for a special occasion.

Melissa Dittmann Tracey offers some great ideas for sending personalized cards in her article “Relationship Management: 7 Ways to Keep In Touch With Past Clients.” She also quotes Vicci Hall, an ERA Real Estate Professionals in Ridgeland, Miss. who sends out 50 personal letters a month to past clients. Hall says:

“I’ve gotten a tremendous amount of positive comments and feedback from this letterThis contact with past clients ensures that they don’t forget me and also reminds them to refer me to friends and family.”

Common Mistake: Only thinking to send a letter around the holidays. Mailboxes are already being flooded at these times, so consider sending a letter or card on a date that’s important to the individual client such as a birthday or anniversary.

 

Referrals

  • Asking for referrals from past clients

Asking for referrals can be difficult, but referrals are important. In an article on Fortunebuilders.com, Paul Esajian says,

“Studies conducted by the National Association of Realtors (NAR) have already acknowledged the benefit presented by referrals. The majority of buyers and sellers get their agent from a referral.”

Esajian provides 5 Strategies To Increase Real Estate Referrals. One of these strategies is to “Respectfully Request Referrals.” A well-written, detailed template can help you do just that.

Common Mistake: Selling yourself short. Be confident and specific. Remind the client of your strengths before asking for a referral. 

 

Sharing News

  • Share you‘ve started a new business
  • Share you‘ve moved to a new agency
  • Share useful updates on the housing market

Providing information to clients keeps them in the loop. Update them on your current situation and location. Give them useful information every once in awhile to keep them updated on the current market or trends. Don’t let the saying “out of sight, out of mind” be true for you. Keep a connection with your clients.

“In order to develop a successful referral-based business, it is imperative to keep in touch with your clients and continue to offer them value in the future. This will not only generate a quality relationship, but the likelihood that they will reciprocate their appreciation is going to increase.” -Esijian

 Common Mistake: Forgetting about your past clients once the sale is closed. If you’ve had a good relationship in the past, hold on to it by keeping in touch.

 

Download 11 Free Templates

direct mail for real estate, real estate direct mail, direct mail in real estateYou want to build relationships with the clients and succeed in real estate- a people business. Sending handwritten letters is a crucial component.

But, if time is scarce or if your copy skills aren’t quite up to par, use templates and personalize them to fit you and your clients. We’ve written some helpful templates that avoids all the common mistakes and follows best practices.